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Semrush

Semrush

All-in-one SEO, content marketing, and competitive research platform

$139/mo ✓ Strong Consensus Visit Website ↗

Score Breakdown

9.0
9.2
9.2
Seo Accuracy 9.3
9.3 9.3 9.4
Content Optimization 8.8
8.5 8.9 8.9
Keyword Research 9.5
9.5 9.5 9.6
Competitor Analysis 9.4
9.4 9.4 9.5
Ease Of Use 8.2
7.8 8.6 8.1
Pricing Value 8.0
7.5 8.2 8.2

Judge Opinions

Claude Opus 9.0

"Semrush remains the most comprehensive marketing intelligence platform available, with a 20+ billion keyword database and the new Semrush One bundle combining SEO Classic with AI Visibility tracking across ChatGPT and Perplexity. The breadth of functionality covering SEO, PPC, social media, and content marketing is unmatched, though the $139.95/mo Pro plan limits power users quickly, and essential features frequently require paid add-ons beyond the base subscription."

+ Keyword database of 20+ billion keywords across 130+ countries with accurate difficulty scoring and SERP feature tracking
+ Semrush One bundles AI Visibility tracking with SEO Classic, monitoring brand mentions across AI search platforms
+ Domain analytics provide granular competitive intelligence including traffic estimation, top pages, and ad strategy visibility
+ Site Audit tool identifies technical SEO issues with prioritized, actionable fix recommendations
+ ContentShake AI and SEO Writing Assistant offer integrated content creation with real-time optimization guidance
- Pro plan at $139.95/mo limits to 500 keywords tracked and 10,000 results per report, which power users outgrow quickly
- Interface complexity is substantial — new users face a genuine learning curve before extracting full value from the platform
- Many advanced features are locked behind add-on purchases (Trends, Agency Growth Kit, AI Visibility) beyond the base subscription
- AI visibility tracking does not yet extend to all major platforms including Claude and some regional AI search engines
GPT-5.2 9.2

"Semrush is a comprehensive digital marketing suite with strong keyword research, competitive analysis, and site audit capabilities. It’s especially useful when you need broad coverage across SEO workflows, but the breadth can feel complex at first."

+ Excellent keyword research with difficulty scoring
+ Powerful site audit and technical SEO tools
+ Great reporting features for client work
+ Strong competitor research for planning and prioritization
- Pricing can be high once you need add-ons or higher limits
- The interface can feel overwhelming for beginners
- Some reports have data limits depending on plan
Gemini 3 9.2

"Semrush's 'Semrush One' evolution in 2026 cements it as the definitive enterprise marketing suite. Its dedicated 'AI Visibility' tools for tracking citations in LLMs like ChatGPT make it future-proof for the post-search era."

+ Dedicated 'AI Visibility' tracking for monitoring LLM citations
+ Unmatched breadth of features covering SEO, PPC, and Social
+ Enterprise-grade API and reporting capabilities
+ Massive keyword and backlink databases updated in real-time
- Feature bloat makes the interface overwhelming for newcomers
- Per-seat pricing on 'Semrush One' plans can get very expensive
- Some legacy tools feel slower compared to newer, single-purpose apps

/// RECOMMENDED_USE_CASE

"Professional marketers and agencies needing comprehensive SEO and competitive intelligence"

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