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Frase

Frase

AI-powered SEO content research and optimization tool for writers

$15/mo ~ Moderate Agreement Visit Website ↗

Score Breakdown

7.9
7.2
7.8
Seo Accuracy 7.9
8.0 7.8 7.9
Content Optimization 8.0
8.2 7.9 8.0
Keyword Research 7.4
7.6 7.2 7.5
Competitor Analysis 7.6
7.8 7.4 7.7
Ease Of Use 7.8
7.8 7.6 7.9
Pricing Value 7.8
8.4 6.6 8.5

Judge Opinions

Claude Opus 7.9

"Frase has undergone a remarkable transformation into a Content Intelligence Platform with AI-powered contextual topic analysis, one-click Auto Optimize for both SEO and GEO, AI Search Tracking across ChatGPT, Perplexity, Gemini, and Claude, plus a conversational AI Agent wrapping 92 tools in one interface. The Content Opportunities feature with Google Search Console integration proactively surfaces decaying content and quick wins, and the addition of Brand Voice governance, programmatic SEO, and multi-language support make this a far more capable platform than its previous iteration suggested."

+ Auto Optimize applies SEO, GEO, and governance improvements in one click, dramatically reducing manual optimization time for agencies and content teams
+ AI Search Tracking monitors brand visibility across ChatGPT, Gemini, Perplexity, and Claude with competitive gap analysis and sentiment tracking
+ Content Opportunities with GSC integration proactively identifies decaying content, quick wins, and trending pages without manual auditing
+ AI-powered contextual topic analysis with intelligent clustering now provides genuinely meaningful term suggestions rather than generic keywords
+ Pricing starting at $15/mo represents exceptional value relative to the dramatically expanded feature set
- Despite improvements, the underlying keyword database and search volume data still lag behind dedicated SEO platforms for serious keyword research
- The rapid feature expansion means some capabilities feel less polished than specialist tools — breadth has outpaced depth in several areas
- Credit-based system for Rank-Ready AI and Auto Optimize requires careful management to avoid unexpected costs on higher-volume workflows
- The sheer number of new features and interface changes may overwhelm existing users who valued Frase's original simplicity
GPT-5.2 7.2

"Frase is a solid research-and-brief tool for writers who want SEO guidance while they outline and draft, with briefs that can cut a lot of planning time. The workflow is useful, but pricing (and add-ons) can climb quickly, and user reviews frequently flag support and billing friction."

+ Content briefs save significant research time
+ Good SERP analysis for understanding search intent
+ Helpful question clustering feature
+ Exportable outlines make it easy to hand off to writers or editors
- Pricing and add-ons can become expensive as you scale usage
- AI writing features are serviceable but not the main strength
- Interface can feel slower or cluttered on large briefs
- Some SERP-derived recommendations still need manual validation
Gemini 3 7.8

"Frase in 2026 pivots to being your 'Strategic AI Copilot' with its new Agent capabilities, offering a more guided approach to content strategy than competitors. It remains a solid, more affordable alternative to Surfer, though it lacks some of the deep data granularity of the market leader."

+ New 'Frase Agent' acts as a strategic partner, not just a tool
+ More affordable entry point (9/mo) for individuals
+ Solid content brief and outline generation features
+ Good balance of SEO data and writing assistance
- AI writing quality is good but not top-tier compared to specialized writers
- UI can feel a bit utilitarian and less polished
- Limited depth in backlink or technical SEO data

/// RECOMMENDED_USE_CASE

"Individual writers and bloggers who need affordable SEO content research and briefs"

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