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Kit (ConvertKit)

Kit (ConvertKit)

Email marketing platform built for creators with AI-powered features

$29/mo ✗ Split Opinion Visit Website ↗

Score Breakdown

7.5
8.3
9.0
Email Automation 8.2
7.9 8.4 0.0
Ai Copywriting 7.5
7.0 7.9 0.0
Deliverability 8.6
8.6 8.7 0.0
Analytics 7.5
7.1 7.9 0.0
Ease Of Use 8.8
8.5 9.0 0.0
Pricing Value 7.7
6.9 8.4 0.0

Judge Opinions

Claude Opus 7.5

"Kit (formerly ConvertKit) remains a deliberately streamlined email platform with excellent deliverability and an intuitive tag-based subscriber model that creators genuinely appreciate, but the September 2025 price restructuring with 3-4x cost increases for existing users has severely damaged trust and eroded the value proposition that originally defined the brand. The analytics remain frustratingly basic for marketers who need campaign performance data beyond open rates and click counts."

+ Tag-based subscriber management with visual automation builder offers clean, intuitive workflow creation for non-technical users
+ Email deliverability consistently ranks among the highest in the industry with strong inbox placement rates
+ Creator Network enables cross-promotion and audience sharing, providing organic growth mechanisms unavailable elsewhere
+ Newsletter plan supports up to 10,000 subscribers with unlimited sends at no cost — genuinely generous free tier
+ Plain-text-focused email design philosophy drives higher engagement rates and avoids spam filter triggers
- September 2025 pricing restructure caused 3-4x cost increases for existing users, significantly damaging platform trust
- Analytics remain rudimentary — no revenue attribution, limited A/B testing, and basic campaign performance metrics
- AI writing assistance is surface-level, generating generic suggestions that lack the contextual depth serious marketers need
- Template design options are deliberately minimal, making it unsuitable for brands requiring visual email campaigns
GPT-5.2 8.3

"ConvertKit keeps email marketing intentionally simple, with a clean workflow for newsletters, sequences, and basic automations. It’s easy to adopt and maintain, but teams that need complex logic, advanced reporting, or heavy design control may hit limits."

+ Beautifully simple interface designed for non-technical users
+ Generous free plan for new creators
+ Excellent deliverability ensures emails reach inboxes
+ Commerce features let you sell digital products directly
- Template variety is limited if you want highly designed emails
- AI features are newer and less mature
- Segmentation and reporting can feel light for data-heavy teams
Gemini 3 9.0

"Now rebranded effectively as 'Kit', the platform remains the premier choice for creators in 2026. Its 'Creator Network' is a genuine growth engine, and while prices have risen, the deliverability and simplicity justify the premium for serious newsletters."

+ Creator Network feature drives actual subscriber growth
+ Best-in-class deliverability and sender reputation
+ Visual automation builder is the perfect balance of power and ease
+ Built-in commerce tools for digital products and paid newsletters
- Price increases in late 2025 make it expensive for hobbyists
- Email design options remain intentionally restrictive/simple
- Reporting is cleaner but less deep than enterprise tracking tools

/// RECOMMENDED_USE_CASE

"Content creators and solopreneurs who want simple, reliable email marketing"

Featured In

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