WIX AI VS FRAMER AI VS DURABLE
Three AI website builders compared for entrepreneurs who need to launch fast without a developer — build speed, customization, and SEO features.
Framer AI
AI-powered website builder with professional design quality and animations
Wix AI
AI-powered website builder that creates custom sites from text prompts
Durable
AI website and business builder that creates a full site in under a minute
/// THE_VERDICT
Framer AI takes the lead for entrepreneurs with an 8.3 consensus score, offering the best balance of design quality, animation capabilities, and production-ready output. Its responsive design tools produce websites that look custom-built. Durable at 8.1 is the fastest — generating a complete business website in under 60 seconds with AI — but customization is limited. Wix AI at 8.0 provides the broadest feature set including e-commerce and booking, but its AI features feel bolted on rather than native.
SCORE BREAKDOWN
DEEP DIVE
Framer AI
AI-powered website builder with professional design quality and animations
/// JUDGE_SUMMARIES
"Framer AI's simplified three-tier pricing ($10/$30/$100) and new AI Wireframer, Workshop, and AI Translate features make it the most design-forward website builder available, producing sites with genuinely premium visual quality and smooth animations. The large gap between Basic ($10) and Pro ($30) tiers creates an awkward middle ground for growing sites, and CMS capabilities remain less mature for content-heavy projects."
"Framer AI is a design-forward website builder that can generate a strong first draft from a short prompt, then lets you refine it with flexible layout and animation controls. It’s great for portfolios and landing pages, but complex sites and commerce workflows can feel limiting."
"Framer AI excels as a design-first builder that generates high-performance, React-based sites directly from warnings. Its focus on speed and visual fidelity makes it the top choice for designers and startups prioritizing aesthetics and performance."
/// STRENGTHS_WEAKNESSES
Designers and startups who want beautiful, high-performance websites with AI assistance
Wix AI
AI-powered website builder that creates custom sites from text prompts
/// JUDGE_SUMMARIES
"Wix Harmony with the Aria AI agent represents a meaningful step toward intelligent site building, but persistent performance issues including measured 6.8-second Largest Contentful Paint times and a 1.7/5 Trustpilot rating reveal significant reliability gaps that undermine the platform's accessibility strengths. The pricing at $17-$36/mo is increasingly difficult to justify given the platform lock-in and generic AI output that demands substantial manual refinement."
"Wix AI can generate a complete website draft from a short brief, then lets you refine it with a familiar visual editor. It’s a strong fit for quick launches and small sites, but deeper customization and performance tuning can require more manual work."
"Wix AI (2026) remains the market leader for all-in-one website creation, with its AI Website Builder now capable of generating not just layouts but context-aware copy and business logic. It strikes an excellent balance between automation and granular control."
/// STRENGTHS_WEAKNESSES
Small business owners who want to create a professional website quickly without coding
Durable
AI website and business builder that creates a full site in under a minute
/// JUDGE_SUMMARIES
"Durable delivers the fastest AI website generation available, producing a complete business site with copy, images, and contact forms in under 30 seconds — ideal for entrepreneurs who need to launch immediately. However, rigid templates and limited customization depth mean the initial speed advantage diminishes quickly for businesses that need to differentiate their brand or scale beyond basic functionality."
"Durable can generate a complete small-business website draft in minutes, including copy and layout, and it bundles basic business tools in the same dashboard. It’s great for getting online fast, but the editor can feel constrained when you need a highly bespoke design or advanced commerce."
"Durable remains the fastest way to get a business online, generating a full website with copy, images, and a CRM in under 30 seconds. While it sacrifices design flexibility for speed, it is an unbeatable tool for service businesses needing an immediate launch."
/// STRENGTHS_WEAKNESSES
Entrepreneurs and small business owners who need a professional website launched fast with built-in business tools
PRICING COMPARISON
| Framer AI | Wix AI | Durable | |
|---|---|---|---|
| Free Tier | ✓ Free plan with Framer branding and limited pages | ✓ Free plan with Wix branding and limited features | ✓ Free AI website generation; publishing requires a plan |
| Pro Price | $15/mo | $17/mo | $15/mo starter |
| Team / Enterprise | $30/mo | $29/mo | $25/mo business |
RELATED BATTLES
/// SYS_INFO Methodology & Disclosure
How we rate: Each AI model receives the same structured prompt asking it to evaluate each tool across profession-specific criteria on a 1-10 scale. Models rate independently — no model sees another's scores. Consensus score = average of all three judges. Agreement level = score spread.
Profession criteria: Tools are evaluated on criteria specific to entrepreneurs workflows, including quality, ease of use, pricing value, and domain-specific capabilities.
Affiliate disclosure: Links to tool signup pages may earn us a commission. This never influences AI ratings.